Elizabeth Valdelamar
UX/UI DESIGNER | GRAPHIC DESIGNER
✨ 6+ Years of Crafting Seamless Digital Experiences
With over six years in the UX/UI field, I’ve designed intuitive, user-centered digital solutions across industries — from enterprise platforms 🏢 to B2B SaaS ⚙️, e-commerce 🛒, and educational tools 🎓.
Every project has been an opportunity to solve problems creatively, improve workflows, and make interactions more meaningful. I’ve transformed outdated systems, streamlined user journeys, and helped teams align through thoughtful, consistent design.
Whether I’m designing a responsive interface 📱, leading user research sessions 🧠, or prototyping complex flows 🔄, I always put the user first — asking why, testing how, and refining what if.
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🧰 Skills & Tools:
🛠️ Figma, Adobe XD, Axure RP, Adobe Creative Suite
🔍 User Research, Wireframing, Prototyping, Usability Testing
📐 Design Systems, Accessibility, Interaction Design
🤝 Cross-functional Collaboration, Agile Environments
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My design philosophy blends strategy 🧩 and empathy ❤️ — always aiming to make digital experiences smoother, smarter, and more human. I believe great design isn’t just how it looks, but how it works — and how it makes people feel.
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BNSF RAILWAY
Led UI/UX design efforts to modernize BNSF’s legacy systems, transforming green screen apps into user-friendly digital tools. She contributed to building a design system (Gel Material Library), promoted Figma for better team collaboration, and supported multiple projects like MyShop and Train Schedule. Beyond UX, she also provided graphic design, photography, and video support—playing a key role in improving both product usability and brand storytelling.
GRAPHXSOURCE
Role: UX/UI Designer
Type: B2B SaaS Redesign
Overview:
Redesigned an asset organization system to align with modern web standards and client expectations.
Key Contributions:
• Conducted user research and usability analysis
• Designed high-fidelity prototypes
• Applied Material Design to streamline workflows
Outcome:
Improved usability and interface clarity. Project concluded early due to COVID-19-related funding cuts, but key UX advancements were achieved.
ADVANCED-ONLINE
Role: Graphic Designer (5 yrs) → UX/UI Designer (2 yrs)
Focus: E-commerce Redesign & Design System Development
Overview:
Led a comprehensive redesign of B2B/B2C merchandise websites to modernize the platform, enhance mobile responsiveness, and align with client branding.
Key Contributions:
• Conducted user research and usability testing to identify pain points.
• Developed wireframes and high-fidelity prototypes using Adobe XD.
• Established a design kit and foundational design system for consistency.
• Collaborated cross-functionally to streamline design-to-development handoffs.
Outcome:
Successfully launched responsive e-commerce sites, improving user experience and setting a scalable foundation for future projects.
Arcade Mobile App
Role: UX/UI Designer
Focus: Mobile App Design & User Research
Overview:
As part of the Google UX Design Certificate program, Elizabeth Valdelamar developed a mobile app concept aimed at streamlining arcade reservations. The project emphasized user-centered design principles and iterative development.
Key Contributions:
• Conducted competitive analysis to identify market gaps and opportunities.
• Created user personas and storyboards to inform design decisions.
• Developed user flows and low-fidelity wireframes to map out the reservation process.
• Utilized Miro for organizing user feedback and identifying pain points.
• Designed a cohesive style guide, including color schemes and branding elements.
• Built interactive prototypes to test and refine user interactions.
Outcome:
The project culminated in a functional prototype that enhanced the user experience for arcade reservations, demonstrating proficiency in UX research, design thinking, and prototyping tools.
Lager Beer
Role: UX/UI Designer
Focus: E-commerce Website Design
Overview:
As part of a class project at Tarrant County College District (TCCD), designed a fictional e-commerce website for a lager beer brand. The project, undertaken during the onset of the pandemic, involved creating product designs and a website interface using provided logos.
Key Contributions:
• Developed wireframes and high-fidelity prototypes to simulate a real client experience.
• Designed seasonal product variations using Photoshop to enhance brand realism.
• Applied brand colors and imagery to create a cohesive and engaging user interface.
Outcome:
Successfully delivered a comprehensive e-commerce website prototype, demonstrating adaptability and creativity under resource constraints.
Needs&Deeds Mobile App
Needs & Deeds College
Role: UX/UI Designer
Focus: Educational Platform Design
Overview:
Designed a user-centric educational platform aimed at enhancing student engagement and simplifying administrative tasks.
Key Contributions:
• Conducted user research to identify student and faculty needs
• Developed intuitive interfaces for course management and communication
• Implemented responsive design for accessibility across devices
Outcome:
Improved user satisfaction and streamlined educational workflows, fostering a more effective learning environment.
